PC Music — artist
PC Music is a London-based record label and music collective known for its distinct take on pop music, often categorized as hyperpop. Founded by A. G. Cook in 2013, the collective draws on influences from 1990s and 2000s pop, dance music, and internet culture, creating a sound characterized by high-pitched vocals, glossy production, and a playful, surreal aesthetic. The label has been instrumental in shaping the hyperpop genre, with artists like SOPHIE and Hannah Diamond contributing to its signature blend of exaggerated pop tropes and experimental sound design.