Joi — artist
Joi is a music duo known for their fusion of electronic music with South Asian influences, primarily integrating elements of bhangra and Bollywood into their sound. Originating from the UK, their music is characterized by rhythmic beats, traditional Indian instruments, and contemporary electronic production. Influenced by artists like Talvin Singh and the Asian Underground movement, Joi's sound is defined by its cross-cultural blend, creating a unique space in the world music scene.